The number of people on your email list is a factor, but the communication you have with them and the relationship you build with them is far more important than just numbers. Using social media to BUILD your email listis a very powerful combination that can produce great results for you & your business in a relatively short time. I’m firmly in the build your email list camp on that one because it’s an asset for your business, you don’t own Facebook, YouTube, Instagram or Twitter. There is quite a buzz about email marketing at the moment with entrepreneurs demonstrating the power of building a responsive email list at a time when the vast majority of small business owners are focusing on social media. When you begin to think of email as the online equivalent of people coming into your “store” you will want to make a great first impression with a professional email signature.
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